‘Best underwear I have ever purchased’: Brand selling a pair every eight seconds launches ‘buttery soft’ new range

The brand behind an underwear range that sells a pair every eight seconds has released a new “seam-free” collection for women, comprising thongs, bikini briefs and full style knickers.

Step One boasts a cult following among sportsmen and women and shoppers looking for ultimate comfort from their underwear, with some shoppers saying “once people try a pair, they replace their entire drawer”.

The secret to Step One’s supremely comfortable underwear lies in their fabric composition.

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Sydney founder Grey Taylor deliberately chose FSC Certified organically-grown bamboo viscose, due to the fact that bamboo is both antibacterial and moisture-wicking - meaning it’s perfect for hot or cold weather and for exercising or sitting about.

He also developed the underwear to feature “incredible” anti-chafing technology via an “ultra glide” panel that sits between the thighs to reduce friction.

Greg launched the line after he suffered an “unbearable chafing situation” while hiking in the beautiful wilds of New Zealand.

The new “buttery soft” women’s range starts from just $21 for thong-style knickers, while bikini briefs cost $23 and full-style underwear is $25.

Sizes range from XS to 2XL, and there are a range of colours to choose from, whether you prefer nude and neutral, black, or bright colours like blue and pink.

Reviews online for Step One are glowing, with shoppers describing them as “supremely comfortable” and “next level”.

“Love Love Love! Super comfortable and breathable. No ride up or digging in. Will wear everyday,” one shopper wrote.

“I’ve tried many different brands of this style and these so far are the best. I’ve only been able to wear them twice, but I noticed that these stay firm like new after a wash whereby other brands seem to not be as good in this regard,” another added.

A third said: “Believe the hype, I bought on a whim and truly, truly will never go back”.

While a fourth chimed in: “This is the best underwear I have ever purchased”.

It’s not just women’s underwear that’s available either.

There is also a men’s range of comfy boxers which are beloved by sportsmen including Aussie cricketer Uzman Khawaja, who regularly wears Step Ones on the cricket pitch.

For more information and to shop the Step One Women’s seam-free range, head here.